Vice President, Congregational Engagement and Leadership Experiences

Amy Asin leads the URJ’s initiatives in Strengthening Congregations, one of the four priorities of the URJ’s 2020 Vision. She is guiding initiatives in leadership development, congregational innovation, congregational networking, and transition and crisis management. She is a thought leader and frequent speaker in the area of congregational life, and has published articles in media outlets such as the URJ’s Inside Leadership blog and eJewishPhilanthropy.

Prior to working for the URJ, Amy consulted to congregations and the organizations that support them on strategic planning and organizational transformation. She was a long-time senior advisor to the Experiment in Congregational Education. Sample consulting clients included: Jewish Community Federation of San Francisco, Union for Reform Judaism, Hebrew Union College, San Francisco Bureau of Jewish Education, and many individual congregations. In her consulting work over twelve years, she visited close to 100 individual congregations and met with thousands of congregational leaders. Prior to her professional work in the Jewish community, Amy worked as a corporate strategy and organization consultant as a Principal with Booz, Allen & Hamilton, in New York and San Francisco. She has an MBA with distinction from Harvard Business School and a BA in economics with high honors from Princeton University. Amy lives in Palo Alto, CA with her husband. She has two adult children who were active at Camp Newman and in NFTY Israel.

Latest by Amy Asin

After Colleyville: A Renewed Focus on Synagogue Safety and Security

Amy Asin
January 18, 2022
Last Saturday, amid what should have been a peaceful Shabbat, our global Jewish family watched in horror as news emerged that members of Congregation Beth Israel, a Reform synagogue in Texas, were being held hostage by an armed gunman. After an 11-hour standoff, we breathed a collective sigh of relief and profound gratitude upon learning that all four hostages, including Rabbi Charlie Cytron-Walker, were finally free.

The 4 Best Principles of Congregational Governance

Amy Asin
Rabbi Esther L. Lederman
December 6, 2021
According to conventional wisdom, congregations will look different in 10-15 years. If this is the case, we need leadership that can come together to actively create our future. Otherwise, we will be reacting passively to forces and trends, and are less likely to be successful.

What is the Right Dues Model for My Congregation?

Rabbi Esther L. Lederman
Amy Asin
October 26, 2021
One of the requests we frequently get from congregational leaders, even more so since the onset of Covid-19, is for clarification about emerging revenue structures of Reform congregations. In particular, many want to understand the existing dues models. In this post, we highlight in broad strokes the dominant dues models, and then lay out some questions we believe leaders need to consider if they are thinking of adjusting or changing their current model.